Personalisation and segmentation can make almost any area of marketing more successful, and B2B marketing is no different. The more you can personalise your offer and get it across to your target audience, the better the results will be. But this does involve some investment, for example in gathering the necessary information.


The idea of a family business sounds great at first, but unfortunately it can have many pitfalls if you don't know what to look out for. In such a situation, it's easy to work much more than is normal and expect the same of others, to share tasks unevenly and to let work creep into every moment of your day.


Cold calling is an established form of selling, but opinions are divided on its effectiveness. Some companies are very successful at attracting customers and partners through cold calling, while others find it a complete dead end. The extent to which cold calling can be effective depends on the sector in which the company operates and on the technique used.  Here are a few tips that can make cold calling a success, and also what to avoid.


There are two very different and quite opposing views on email marketing. One is that it is an effective tool to reach the masses at once, the other that it is dying. However, newsletters only work if the whole process is well structured, from who receives them to what they contain.


While much of society and the economy is moaning under the direct effects of the coronavirus, competition is slowly rearranging the market and new players may emerge in the new situation.

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